Dead Bird Brewing is a brewing company based in Milwaukee, Wisconsin. With their motto “Outstanding Beer By Upstanding Gentlemen”, Dead Bird Brewing strives to craft delicious vegan beer and food while also servicing the neighborhood through community outreach programs. I was tasked with creating four logos along with the brewery environment itself to make their friendly outlook on brewing shine through.

The logos consist of an easygoing and approachable sans serif font and symbology connecting to the namesake of the brand such as x motifs, birds, and wheat. The color palette of earthy greens, tan, and gold are indicative of the vegan ingredients.

For the environment, the space is reminiscent of a park with wooden pergolas at the entrance and bar along with rustic metal signage and hanging lights.